ProPet Software Blog

BLOG

Erika Godwin

Recent Posts

Why Blogging Will Still Be Important in 2019

Blogging is a great way to differentiate yourself from the competition and establish yourself as a thought-leader and industry expert. Chances are if you are trusted, people are more likely to select your company when their pet needs care. Google is a huge intertwined web and you need to take some measures to get your webpages noticed, which in return, will increase your website traffic and improve your SEO. Google is also shifting their ranking factors away from the traditional technical factor and more towards reputation and user-experience.

Read More

Topics: Tips and Tricks, Business Development, Insider

5 Reasons Why Your Pet Business Needs Branded Email Addresses

Building relationships in the pet industry is probably the most important marketing strategy. Communication is used day-to-day at almost every kennel facility around the world. If you are using a free email service to manage this crucial communication, you are damaging your brand. Put yourself in your customers shoes. If you were choosing a boarding kennel for your dog and you had to choose between two facilities based on their email address, which one would you pick? info@happydogkennel.com or happydog1999@gmail.com? The branded email instantly makes one company look more professional than the other one. Generic emails make you look unprofessional and unestablished.

Read More

Topics: Tips and Tricks

How To Optimize Google My Business For Your Kennel

Like most pet business owners, I am sure you keep looking for ways to climb those search engine ranks. One of the most important steps is to claim, verify, and optimize your Google My Business listing. Your Google My Business listing can help you appear in Google’s Local 3-Pack, Local Finder, Google Maps and increase your organic rankings. If you haven’t set up your Google My Business listing yet, get started now.

Read More

How Facebook Groups Can Help You Grow Your Dog Boarding Business

Creating a Facebook group is an inexpensive yet, effective way to reach your target market on a platform that they are already using daily. Facebook groups are communities that you can build directly on Facebook’s platform. This makes it easy for users to join and participate in discussions. When managed correctly, Facebook groups can be a great source for finding new clients for your kennel business.

Read More

Why Social Proof is Essential for Your Pet Business

Need a powerful tool to help boost your pet business? Believe it or not, you probably have a lot of the necessary content to leverage social proof on your website and social media channels. When used correctly, social proof will help ease the minds of worried customers, which is most important in the pet industry. If your friend had an exceptional experience with a service provider, there is a good chance you can be persuaded to use them too.

Read More

Topics: Tips and Tricks

ProPet Software is GDPR Compliant

At ProPet Software we are very cognizant of our responsibilities of protecting your data and privacy. For all our European users we are in compliance with the General Data Protection Regulation (GDPR), which comes into effect on May 25th, 2018.

Read More

Topics: News

13 Ways to Spring Clean Your Social Media Presence

There are no shortcuts to achieving social media success. Successful companies spend countless hours fine-tuning their social media strategies to reach their goals. Is your marketing successfully solving your customer's problems? Are you unsure? There is lots of trial and error in social media marketing, which is why you must execute, monitor, analyze, adapt, and repeat.

Read More

Topics: Tips and Tricks

6 Signs Your Kennel Management Software is Dated

You first invested in a software to help you optimize your pet business and everything was running smoothly, but now it seems that its doing the opposite. Instead of helping you solve your problem, it is only adding more. The problem isn't your business, it's your software! If your current software solution meets any of the following criteria, it may be time for a change. 

Read More

Topics: Business Development

Why Social Media is Important for your Pet Business

It's no surprise that social media is dominanting the Internet. However, there are still plenty businesses that are not taking advantages of the many perks the free platforms provide, such as free marketing and exposure! From dog groomers to pet boarding facilities, the following tips can help you maximize your social media efforts and campaigns to their fullest potential. 

Read More

Topics: Business Development

6 Ways Not Investing in Software is Costing You Money

It’s time to stop being busy and start being productive! Investing in a software can help you better manage your pet business with ease, whether it’s a boarding kennel, dog daycare, pet grooming salon, dog training facility or an entire pet care resort. But it’s not about choosing just any old software, it’s important to choose a software that best suits your business and your needs. Having a software that doesn’t work for your business can be just as bad as having no software at all. The frustration will take up too much of your time and sanity. If you haven’t looked into investing in a kennel management software for your business, what are you waiting for? Stop throwing money out the window and start being productive.

Read More

Topics: Business Development