You finally made the change from the traditional pen and paper way of taking reservations to a new kennel management software. It helps you manage and optimize your day-to-day operations, but you're finding some of your customers are still hesitant about the switch to an online booking system. The system is simple and intuitive to use. Customers are bound to love it when they give it a try, but it's getting them to that point that can pose a challenge. You switched to a kennel management software to save you time, especially when it comes to scheduling your bookings.
Luckily, we're here to help. We've come up with a few tips to help all of your customers get on board and start booking more easily. Because really, they're going to love it.
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If you want to grab the attention of new and return customers, you have to make sure that your BOOK ONLINE NOW button or link is easy to find. It should be visible on every page of your website, in all of your advertisements and every email you send out. This call to action will get your customers' attention and help them realize they have the option to book online. Make sure it is easy to see and access!
To make your new system more appealing to customers, you can offer a special rate for customers who book online. This will give your customers more incentive to switch to online reservations and even return for a repeat appointment. They'll be thrilled to get a discount and you'll be left with more time to run your kennel rather than answering phones and taking reservations.
Promote, Promote, Promote
Promoting your kennel's new online system is crucial. Often, customers aren’t even aware that your kennel accepts online reservations. It's necessary to have a button or link on your website, but it's also important to promote your booking system through social media and word of mouth. Posting and engaging with your customers frequently on social media, in person and on the phone can help in getting the word out.
Additionally, it could be helpful to change your kennel’s voicemail for customers who call after business hours or when you are too busy to answer the phone, explaining that they can book online 24 hours a day, 7 days a week. Be sure to emphasize the convenience that an online system offers and tell your customers at every chance you get. You can write a blog explaining why making a reservation online is easy or why you decided to make the switch and promote it on your website and social media.
Another quick and easy way to promote your online booking system to your new and existing customers is through email.
With ProPet, whenever a customer books online, you can send them an email right from the software to thank them. This offers a personal touch and helps to cultivate a relationship with your customers, making them more likely to request a service online in the future.
If you are offering a discount to customers for booking online, send out a promotional email campaign. With our new integration with MailChimp, it's easy to send emails that reflect your brand right from the ProPet software. This is a great way to reach all of your customers quickly and efficiently and get the word out.
A kennel management system can really help you save time and money, but it's easiest when your customers are booking online. Try out some of these tips to help transition from phone calls to online reservations.
Have you had any luck converting your customers in other ways? Let us know in the comments!