Like most pet business owners, I am sure you keep looking for ways to climb those search engine ranks. One of the most important steps is to claim, verify, and optimize your Google My Business listing. Your Google My Business listing can help you appear in Google’s Local 3-Pack, Local Finder, Google Maps and increase your organic rankings. If you haven’t set up your Google My Business listing yet, get started now.
In addition to helping you raise in the search engine ranks, Google My Business has launched some great new features that you should take advantage of. This will not only help enhance your listing, but it can also help increase how you rank in search engines. It is essential to ensure that your Google My Business account is checked frequently and kept up-to-date.
Complete your Listing - Tell Google About Your Business
Enter complete information about your business because local results favour the most relevant results for each search. As a pet business, listings should have complete and accurate information, so potential clients know which services you offer, where you are servicing, and when you are open for business. It is essential to add a description, your physical address, phone number, category, services/products you offer, and other attributes. Don’t create your listing and neglect them, make sure it is kept up to date with any changes and update your hours during Holidays where special hours are in effect.
Verify Your Location
You must verify your business with Google to give your kennel the best opportunity to appear in local search results, Google Maps, and Google’s Local 3-Pack. Once you complete your listing, Google will ask you to verify your local business listing by mail. They will send a postcard to the address you listed to confirm that your business location is at that address. Select businesses may have the option to verify their business by phone or email.
Manage and respond to all customer reviews on Google, good or bad. It is critical to interact with customers that are leaving feedback. High-quality, positive reviews will help improve your kennel’s visibility and increase the likelihood that a potential client will visit your website for more information. Encourage your customers to leave you reviews on Google for social proof. Many ProPet Software clients have found success in adding a review link to their automatic thank-you messages.
Photos and Videos
Show off your facility. Add photos and videos to your Google My Business listing to help tell the story of your business. Google My Business gives you a medium to show off your business. Take this opportunity to add a tour of your facility, your outdoor play yards, your amenities and anything else that helps you stand out from your competition. Make sure all images and video added are accurate and appealing.
Google My Business Posts
Leverage Google My Business Posts to publish announcements, offers, promotions, events, services, and products directly to Google Search and Maps. When you create a post, it is published to your Google My Business Listing. When a potential client views your listing, they will see your posts as well!
Questions and Answers
Questions and answers are a great way to engage with potential clients. Add your frequently asked questions to your Google My Business listing and answer questions from potential customers. This can make it quicker and easier for potential customers to find the answers they are looking for which can help them make their decision easier.
Google My Business is extremely important for local small businesses, as this helps you get into Google’s Local 3-Pack. These listings appear above Google’s organic listings, so if your listing isn’t optimized, you are missing out on potential business. We encourage you to either create your listing today or if you already have one, review your listing to make sure it is fully optimized.