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Why Blogging Will Still Be Important in 2019

Blogging is a great way to differentiate yourself from the competition and establish yourself as a thought-leader and industry expert. Chances are if you are trusted, people are more likely to select your company when their pet needs care. Google is a huge intertwined web and you need to take some measures to get your webpages noticed, which in return, will increase your website traffic and improve your SEO. Google is also shifting their ranking factors away from the traditional technical factor and more towards reputation and user-experience.

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Topics: Tips and Tricks, Business Development, Insider

New Years Goal Setting for Your Dog Boarding Business

With 2019 just around the corner, it’s time to start thinking about setting some New Years goals for your dog boarding business. A great way to get the ball rolling is to have one main goal you want to achieve and brainstorm a plan to help you achieve that goal. Doing this will result in a more attainable goal and you’ll be able to visualize the process.

 

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Topics: Tips and Tricks, Business Development

The ProPet Photography Blog: Using Snow to Enhance your Pet Photography

So the snow has fallen and you’ve packed up your photography equipment for winter because it’s just way too cold to go outdoors for photos anymore. Right? WRONG!! Every season has its advantages and disadvantages, and winter is no different. On one hand it’s cold and you have fewer daylight hours, but, on the other hand the daylight hours you do have provide unique lighting that can’t be replicated any other time of the year. Winter is bright, and that makes it such an amazing season for pet photography. Those brave enough to weather the elements will be rewarded with some truly special shots.

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Topics: Photography, Blog Series, Tips and Tricks, Insider, Holidays

5 Ways to Market Your Dog Boarding Business for the Holidays

The Holidays are just around the corner, and with that, creates excitement and joy within your community. What better way, as a business owner, than to take advantage of the Holidays to market your dog boarding business to create buzz and bring joy to your customers. To help you out, we’ve come up with 5 ways to market your dog boarding business this 2018 Holiday Season.

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Topics: Holidays, Tips and Tricks, Insider

The ProPet Photography Blog: Introduction

There’s nothing more enjoyable than taking pictures of your furry friends, but it can be really frustrating when your photos don’t quite turn out the way you expect.

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Topics: Blog Series, Tips and Tricks, Photography

5 Reasons Why Your Pet Business Needs Branded Email Addresses

Building relationships in the pet industry is probably the most important marketing strategy. Communication is used day-to-day at almost every kennel facility around the world. If you are using a free email service to manage this crucial communication, you are damaging your brand. Put yourself in your customers shoes. If you were choosing a boarding kennel for your dog and you had to choose between two facilities based on their email address, which one would you pick? info@happydogkennel.com or happydog1999@gmail.com? The branded email instantly makes one company look more professional than the other one. Generic emails make you look unprofessional and unestablished.

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Topics: Tips and Tricks

Why Social Proof is Essential for Your Pet Business

Need a powerful tool to help boost your pet business? Believe it or not, you probably have a lot of the necessary content to leverage social proof on your website and social media channels. When used correctly, social proof will help ease the minds of worried customers, which is most important in the pet industry. If your friend had an exceptional experience with a service provider, there is a good chance you can be persuaded to use them too.

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Topics: Tips and Tricks

5 Simple Steps on Starting a Dog Boarding Business

So you want to start a dog boarding business, but don’t know how to get started? The first thing you’ll need is a love and passion for animals, but if you’re reading this, you already have the first step checked off. Now that that’s taken care of, you’ll need to hone in on what you want to offer, and how you want to portray your business. You’ll need to do your research, define who you are as a company, tackle the nitty-gritty details, find the best kennel software, get yourself out there and throw a grand opening event.

 

Here are 5 simple steps to getting you started on becoming a dog boarding business owner.

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Topics: Tips and Tricks

13 Ways to Spring Clean Your Social Media Presence

There are no shortcuts to achieving social media success. Successful companies spend countless hours fine-tuning their social media strategies to reach their goals. Is your marketing successfully solving your customer's problems? Are you unsure? There is lots of trial and error in social media marketing, which is why you must execute, monitor, analyze, adapt, and repeat.

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Topics: Tips and Tricks

Pet Photography 101

It's always a challenge to get the perfect picture. Whether you're taking a portrait of a pet or a person, getting that perfect picture can be a difficult task. When pets are in your care, documenting their stay and showing their family what a wonderful time they had lets your customers feel their pet is safe when they're with you. Maybe you even send your furry friends home with a photo or two as a souvenir of their stay.

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Topics: Tips and Tricks