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5 Reasons Why Your Pet Business Needs Branded Email Addresses

Building relationships in the pet industry is probably the most important marketing strategy. Communication is used day-to-day at almost every kennel facility around the world. If you are using a free email service to manage this crucial communication, you are damaging your brand. Put yourself in your customers shoes. If you were choosing a boarding kennel for your dog and you had to choose between two facilities based on their email address, which one would you pick? info@happydogkennel.com or happydog1999@gmail.com? The branded email instantly makes one company look more professional than the other one. Generic emails make you look unprofessional and unestablished.

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Topics: Tips and Tricks

Why Social Proof is Essential for Your Pet Business

Need a powerful tool to help boost your pet business? Believe it or not, you probably have a lot of the necessary content to leverage social proof on your website and social media channels. When used correctly, social proof will help ease the minds of worried customers, which is most important in the pet industry. If your friend had an exceptional experience with a service provider, there is a good chance you can be persuaded to use them too.

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Topics: Tips and Tricks

5 Simple Steps on Starting a Dog Boarding Business

So you want to start a dog boarding business, but don’t know how to get started? The first thing you’ll need is a love and passion for animals, but if you’re reading this, you already have the first step checked off. Now that that’s taken care of, you’ll need to hone in on what you want to offer, and how you want to portray your business. You’ll need to do your research, define who you are as a company, tackle the nitty-gritty details, find the best kennel software, get yourself out there and throw a grand opening event.

 

Here are 5 simple steps to getting you started on becoming a dog boarding business owner.

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Topics: Tips and Tricks

13 Ways to Spring Clean Your Social Media Presence

There are no shortcuts to achieving social media success. Successful companies spend countless hours fine-tuning their social media strategies to reach their goals. Is your marketing successfully solving your customer's problems? Are you unsure? There is lots of trial and error in social media marketing, which is why you must execute, monitor, analyze, adapt, and repeat.

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Topics: Tips and Tricks

Pet Photography 101

It's always a challenge to get the perfect picture. Whether you're taking a portrait of a pet or a person, getting that perfect picture can be a difficult task. When pets are in your care, documenting their stay and showing their family what a wonderful time they had lets your customers feel their pet is safe when they're with you. Maybe you even send your furry friends home with a photo or two as a souvenir of their stay.

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Topics: Tips and Tricks